Portals eNewsletters Web Seminars dataWarehouse.com DM Review Magazine
DM Review | Covering Business Intelligence, Integration & Analytics
   Covering Business Intelligence, Integration & Analytics Advanced Search

View all Portals

Scheduled Events
Archived Events

White Paper Library
Research Papers

View Job Listings
Post a job


DM Review Home
Current Magazine Issue
Magazine Archives
Online Columnists
Ask the Experts
Industry News
Search DM Review

Buyer's Guide
Industry Events Calendar
Monthly Product Guides
Software Demo Lab
Vendor Listings

About Us
Press Releases
Advertising/Media Kit
Magazine Subscriptions
Editorial Calendar
Contact Us
Customer Service

Idiom WorldServer Speeds Launch of Continental Airlines' Spanish Language Reservations Website

    Online News published in DMReview.com
December 21, 2005

Continental Airlines has selected Idiom Technologies, Inc. (Idiom) to speed the launch of its Spanish language online reservations system. With its WorldServer globalization software, Idiom delivered against an aggressive timeline to support one of the airline's most significant enhancements to its Web site in recent years. While doing so, Idiom helped Continental achieve critical business goals of expanding its market reach and driving new revenue streams.

Jupiter Research recently calculated that consumers will book 56 percent of travel this year directly on supplier websites, a figure that is predicted to increase to 62 percent in 2010. Primary business drivers for Continental's purchase of Idiom WorldServer included taking advantage of this growing revenue opportunity, while also minimizing translation costs.

"The airline industry is a competitive market, with travelers often making purchasing decisions based on customer service and dependability. The launch of our Spanish language reservations capabilities is a key step in expanding our reach and creating a positive experience for our online customers," said Ken Penny, director of Internet planning for Continental Airlines and general manager of continental.com. "With the help of Idiom WorldServer software, we have established a strong platform and methodologies to support further expansion of available languages."

With WorldServer, Continental has built new efficiencies into current localization processes and will be able to more effectively target consumer and business travelers in multiple languages and locales. Primary components of Continental's Spanish language Travel Center have been translated using WorldServer, including the flight booking and rewards system, along with billing, check-out and travel history features.


For more information on related topics visit the following related portals...
Web Services.

This piece has been brought to you by the DMReview.com Web Editorial staff.

Solutions Marketplace
Provided by IndustryBrains

See Enterprise Business Intelligence in Action
See how business intelligence can be used to solve real business problems with this live demo from Information Builders

Autotask: The IT Business Solution
Run your tech support, IT projects and more with our web-based business management. Optimizes resources and tracks billable project and service work. Get a demo via the web, then try it free with sample data. Click here for your FREE WHITE PAPER!

Design Databases with ER/Studio: Free Trial
ER/Studio delivers next-generation data modeling. Multiple, distinct physical models based on a single logical model give you the tools you need to manage complex database environments and critical metadata in an intuitive user interface.

Data Quality Tools, Affordable and Accurate
Protect against fraud, waste and excess marketing costs by cleaning your customer database of inaccurate, incomplete or undeliverable addresses. Add on phone check, name parsing and geo-coding as needed. FREE trial of Data Quality dev tools here.

Free EII Buyer's Guide
Understand EII - Trends. Tech. Apps. Calculate ROI. Download Now.

Click here to advertise in this space

E-mail This Online News E-Mail This Online News
Printer Friendly Version Printer-Friendly Version
Related Content Related Content
Request Reprints Request Reprints
Site Map Terms of Use Privacy Policy
SourceMedia (c) 2006 DM Review and SourceMedia, Inc. All rights reserved.
SourceMedia is an Investcorp company.
Use, duplication, or sale of this service, or data contained herein, is strictly prohibited.