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Customer Intelligence Research Survey

    Online News published in DMReview.com
December 7, 2005

Customer Intelligence Management: Converting Data to Profits

Organizations have spent millions capturing, analyzing and leveraging customer intelligence with the goal of increasing profits, optimizing marketing investments and growing customer acquisition, loyalty and retention rates. However, most companies are challenged in that customer information is spread throughout their organization and resides in diverse data marts - each with its own informational structure.

Which technology enablers, business processes, third-party services providers or vendors are used by best in class companies to successfully leverage customer intelligence and attain higher returns on their CI assets? Which performance metrics do leaders use to assess the benefits of their customer intelligence initiatives? What steps should organizations take in effectively managing enterprise customer intelligence at their organization?

Please click here to take the AberdeenGroup's Customer Intelligence Research survey: www.aberdeen.com/survey/cimdm.

You will have your opinions published and receive a six-month complimentary subscription to AberdeenAccess - an online library of research ... a $400 annual value.

Individual responses will be kept confidential.


For more information on related topics visit the following related portals...
Customer Acquisition/Retention.

This piece has been brought to you by the DM Review Editorial staff.

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