Portals eNewsletters Web Seminars dataWarehouse.com DM Review Magazine
DM Review | Covering Business Intelligence, Integration & Analytics
   Covering Business Intelligence, Integration & Analytics Advanced Search
advertisement

RESOURCE PORTALS
View all Portals

WEB SEMINARS
Scheduled Events

RESEARCH VAULT
White Paper Library
Research Papers

CAREERZONE
View Job Listings
Post a job

Advertisement

INFORMATION CENTER
DM Review Home
Newsletters
Current Magazine Issue
Magazine Archives
Online Columnists
Ask the Experts
Industry News
Search DM Review

GENERAL RESOURCES
Bookstore
Buyer's Guide
Glossary
Industry Events Calendar
Monthly Product Guides
Software Demo Lab
Vendor Listings

DM REVIEW
About Us
Press Releases
Awards
Advertising/Media Kit
Reprints
Magazine Subscriptions
Editorial Calendar
Contact Us
Customer Service

Customer Intelligence Research Survey - Customer Intelligence Management: Converting Data to Profits

    Online News published in DMReview.com
December 6, 2005

Organizations have spent millions capturing, analyzing and leveraging customer intelligence with the goal of increasing profits, optimizing marketing investments and growing customer acquisition, loyalty and retention rates.  However, most companies are challenged in that customer information is spread throughout their organization and resides in diverse data marts - each with its own informational structure. 

Which technology enablers, business processes, third-party services providers or vendors are used by best in class companies to successfully leverage customer intelligence and attain higher returns on their CI assets? Which performance metrics do leaders use to assess the benefits of their customer intelligence initiatives?  What steps should organizations take in effectively managing enterprise customer intelligence at their organization?

Please visit www.aberdeen.com/survey/cimdm to take the AberdeenGroup's Customer Intelligence Research survey.

You will have your opinions published and receive a six-month complimentary subscription to AberdeenAccess - an online library of research...a $400 annual value. Individual responses will be kept confidential.

...............................................................................

For more information on related topics visit the following related portals...
Business Intelligence and Customer Acquisition/Retention.

This piece has been brought to you by the DM Review Editorial staff.



E-mail This Online News E-Mail This Online News
Printer Friendly Version Printer-Friendly Version
Related Content Related Content
Request Reprints Request Reprints
Advertisement
advertisement
Site Map Terms of Use Privacy Policy
SourceMedia (c) 2006 DM Review and SourceMedia, Inc. All rights reserved.
SourceMedia is an Investcorp company.
Use, duplication, or sale of this service, or data contained herein, is strictly prohibited.