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Coremetrics Enables Businesses to Improve Digital Marketing

    Online News published in DMReview.com
November 15, 2005

Coremetrics, aleading provider of hosted Web analytics and precision marketing solutions, announced the general availability of Coremetrics 2006. Coremetrics 2006 offers enhanced data access and availability, providing organizations with a single resource for planning, measuring, and testing truly integrated marketing and merchandising efforts. Coremetrics 2006 also provides groundbreaking visualization tools, delivering intuitive, ad hoc end user created dashboards for identifying patterns in customer behavior and understanding site performance. With this release, executives, marketers, merchants and site designers can coordinate marketing and merchandising efforts, and measure their results in a repeatable, graphical manner that is easily published and shared across the organization.

Leveraging Coremetrics' LIVE (Lifetime Individual Visitor Experience) Profiles, Coremetrics 2006 now allows businesses to integrate online campaign data across the organization and gain valuable and actionable insights to drive a highly profitable online channel. It delivers powerful cross-functional reporting capabilities, enabling organizations for the first time to streamline efforts in targeting high value visitor groups. Whether the CEO needs to track online revenues, the marketer needs to monitor campaign performance, the product manager is trying to understand marketing and site search, or the site designer is looking to better understand conversion paths, Coremetrics 2006 delivers integrated reports which provide the actionable data to drive efficient marketing and eCommerce success through new features such as:

  • Key Segments
  • Merchandising Zoom -
  • Native Excel Integration

Coremetrics 2006 also offers configurable, end user published dashboards that combine compelling visualization with detailed data integration, enabling eCommerce executives and managers to understand and act upon data more effectively.

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For more information on related topics visit the following related portals...
Analytics and Web Analytics.

This piece has been brought to you by the DM Review Editorial staff.



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