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Business Objects Partners with ThinkAnalytics

    Online News published in DMReview.com
November 9, 2005

Business Objects and ThinkAnalytics announced the signing of an original equipment manufacturers (OEM) agreement. Under the terms of the agreement, Business Objects will integrate ThinkAnalytics predictive analysis software within Business Objects performance management applications. This agreement expands the ability of Business Objects to provide statistics and data mining technology to business users as part of the company's performance management applications in BusinessObjects XI.

ThinkAnalytics provides an open and scalable platform that delivers integrated predictive modeling for enterprise deployments. The integration of ThinkAnalytics with the Business Objects performance management applications will enable companies to easily access dynamic data sources from a data warehouse, and then analyze and predict future results based on industry standard algorithms. In addition, customers can write back the results to tables stored in the data warehouse for additional reporting using the full range of Business Objects end-user BI solutions.

"Many companies have pockets of statistical tools somewhere in their organization, but historically this has only been used by expert statisticians and data miners," said Eddie Young, CEO of ThinkAnalytics. "Our real-time, scalable data mining platform helps companies get statistics and data mining out of the back room and into the light of day by integrating it with all areas of the enterprise, including business intelligence, CRM, ERP, and supply chain applications. We are excited to work with Business Objects to provide an advanced and open solution that enables companies to integrate a variety of statistical and data mining techniques into their enterprise analytic applications, performance management dashboards, scorecards, and reports."

With this agreement, Business Objects continues to expand its operational BI capabilities. In June, Business Objects announced the launch of BusinessObjects XI Built for Operation BI. That launch was part of a strategic initiative by Business Objects to bring insight to all users in an organization by making BI more process-aware and real-time enabled. Strengthening the predictive analysis capabilities of the Business Objects performance management applications further extends the ability of organizations to use Business Objects solutions for operational BI.

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