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IBM Acquires the Business of iPhrase Systems, Inc.

    Online News published in DMReview.com
November 3, 2005

IBM announced it has acquired the business of iPhrase Systems, Inc., a privately held company based in Bedford, Massachusetts.  Financial details were not disclosed. 

iPhrase develops software that improves e-commerce sales, online service and support, and call center productivity by allowing Web site users to more easily find answers, make purchases and solve problems without expert assistance.  For example, retailers use iPhrase technology to help interpret and understand online customer queries, even if they are misspelled or contain jargon, thereby improving their ability to increase sales by delivering pertinent product information. iPhrase software also enables merchandisers to dynamically generate customized Web pages with relevant products and shopping cart links, based on individual customer needs. 

This acquisition strengthens IBM's information management software portfolio by broadening its enterprise search and content management capabilities -- key components of IBM's strategy to help clients deliver information as a service. iPhrase software will enable IBM to provide customers and partners with enhanced technologies that quickly discover inherent meaning from a wide variety of data and content, and deliver the right information to the right people at the right time.

"In today's global economy, looking for information online or in an enterprise doesn't always produce the results employees or customers have in mind," said Jon Prial, vice president, IBM content management and discovery. "iPhrase's technology combines a real-time understanding of user queries with application context, guiding people to the most relevant results tailored to their individual needs."

iPhrase is the fifteenth software acquisition IBM has made since 2001 in support of its initiative to deliver information as a service.  The strategy takes advantage of IBM's storage, server, information and content management software, consulting and Research expertise to help customers free up all kinds of data -- such as e-mails, Web pages, blogs, podcasts, audio, images, video, etc. -- regardless of format or structure, and turn them into useful, industry-specific services that perform business functions.

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