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SAS Open for RFID Business in Retail

    Online News published in DMReview.com
October 28, 2005

SAS highlighted its radio frequency identification (RFID) offerings for the retail industry at BetterManagement LIVE. SAS also gathered a group of major retail customers and industry thought leaders to explore current and future RFID deployment efforts and adoption strategies.

With its strengths in data integration, business intelligence and analytics, SAS is uniquely equipped to help companies deliver on the promise of RFID today. RFID data is another source of operational data to be integrated for merchandise and customer lifecycle visibility. SAS specializes in delivering business insight out of vast volumes of internal and external data.

The adoption of RFID technology in retail will place demand on the management and use of data. Results of early RFID pilots point to reduced operating costs and improved operational efficiencies and accuracy. This, along with decreasing costs for tags and readers, will drive widespread adoption and expansion of RFID technology. The need to organize, harness, analyze and interpret RFID data will continue to grow in importance as critical components of any RFID technology infrastructure.

"The ultimate success or failure of RFID initiatives depends on retailers adopting and creating systems to quickly organize and analyze RFID data and make rapid business decisions from this intelligence," said Lori Schafer, vice president, global retail practice at SAS.

At the retail industry focus group at BetterManagement LIVE, executives representing some of the top brand names in global retail met with SAS experts to discuss their RFID strategies and plans. The retailers also explored the current SAS - platform for data integration and analysis that helps incorporate RFID data into retail operations.

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For more information on related topics visit the following related portals...
Business Intelligence and RFID.

This piece has been brought to you by the DM Review Editorial staff.



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