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Industry Implementations

  Product News published in DM Direct Newsletter
August 26, 2005 Issue
 
  By DM Review Editorial Staff

EFI to Embed Sunopsis Integration Suite in its Print Management Systems

EFI, a leader in digital imaging and print management solutions for commercial and enterprise printing, will incorporate the Sunopsis data integration platform across its print management software (MIS) product lines.

Licensed under an OEM agreement, the Sunopsis Integration Suite will be embedded with EFI's MIS software solutions to further enhance the productivity benefits provided by its print management software.

"EFI is constantly enhancing our MIS software line and adding new components that enable customers to connect all of the pieces of their printing processes in order to gain efficiencies in managing their businesses," said Marc Olin, EFI's vice president of Commercial Print Applications. "Real-time data exchanges between the different components of our system are increasingly critical. We chose the Sunopsis data integration solution because of its real-time capabilities, embeddable processes and aggressive pricing model."

With the Sunopsis solution, EFI benefits from the ability to not only prepackage and automatically deploy data integration processes for its customers, but also to easily implement these processes for customers who have extensively customized the MIS system - for example with database schema extensions.

Panorama Software Signs Contract with Kable News

Kable Fulfillment Services provides magazine subscription services and product and merchandise fulfillment for publishers and direct marketers and is one of the largest magazine subscription fulfillment companies in the world. Kable will use Panorama 4.5, Panorama Software's flagship BI solution, and Microsoft SQL Server 2005 to enable the Company to implement comprehensive, high performance BI solutions faster and more cost effectively for their customers.

By utilizing Panorama 4.5, Kable will benefit from having a business intelligence solution that is aligned with the Company's goal to meet magazine publishers' subscription renewal needs. "In the subscription fulfillment business, our customers are demanding more real-time data and we needed to create a data warehousing option that was cost effective and met our functionality requirements," said Lawrence Bergie, CIO, Kable News. "Panorama came highly recommended to us for their business intelligence expertise and significant linkages to Microsoft. They provided useful presentation format capabilities that best suited our needs for distributing timely reports to clients in the most effective way. We look forward to obtaining bottom-line results and providing our customers with better tools to manage their businesses."

Kable will gain tremendous value by applying Panorama's BI solutions to its day-to-day business activities. Panorama 4.5 will enable the Company to produce full ad-hoc reports when necessary as well as standard pre-defined and pre-scheduled reports. Kable News will also use Panorama 4.5 to allow their customers to better monitor their financial and marketing data.

Siemens IT Operations to Integrate IDS Scheer's ARIS Process Platform with Microsoft BizTalk Server to Automate Business Processes

Siemens IT Operations, a provider of IT out-tasking solutions, has selected products from IDS Scheer and Microsoft - ARIS Process Platform and BizTalk Server, respectively - to automate its highly complex business processes for IT service management. Siemens IT Operations will use ARIS to model its business processes and execute them with the BizTalk Server.

Siemens IT Operations generated executable processes for the BizTalk Server and Web services code with the ARIS UML Designer, a component of ARIS P2A (Process to Applications) solution, which bridges the gap between process models and executable applications. ARIS P2A stands for the capability to convert business processes directly to software with no loss of information. This enables the establishment of a consistent process from the business administration requirements definition to the executable application for a wide range of different platforms. As part of an end-to-end architecture, the ARIS Process Platform enables seamless implementation of company processes and meets the requirements of Model Driven Architecture (MDA) while ensuring the development of solutions for Web services, EAI and B2B.

Microsoft BizTalk Server combines many different systems in a single, service-oriented architecture. Siemens IT Operations is using this solution for controlling and running its business processes. BizTalk is currently in use within 4,500 installations for automating processes throughout heterogeneous systems and beyond company boundaries, and for engaging business users in those processes. According to Nucleus Research, the BizTalk Server provides the best ROI in the industry, due in large part to the short project times associated with its implementation.

Cross Country Healthcare Selects BusinessObjects XI

Cross Country Healthcare, Inc., one of the largest providers of healthcare staffing services in the U.S., has selected BusinessObjects XI as its business intelligence platform to manage the company's enterprise-wide information assets.

With BusinessObjects XI, Cross Country Healthcare will gain access to the information it needs to better manage staff recruitment, retention, and assignments to improve overall organizational performance. Cross Country Healthcare chose Business Objects because BusinessObjects XI is the only fully integrated platform for both enterprise reporting and performance management.

Cross Country Healthcare provides healthcare staffing services to more than 3,000 hospitals, pharmaceutical companies, and other healthcare providers throughout the U.S. and maintains a substantial database of qualified registered nurses and other healthcare professionals. To meet the needs of both its hospital and nurse clients in a highly dynamic environment, Cross Country Healthcare and its operating units needed to gain a real-time, 360 degree perspective of its national demand expressed as orders from hospitals and its national supply expressed in terms of applicant activity and field workforce. Utilization of outsourced labor to meet staffing requirements has increased over the past decade in view of industry and demographic trends that include a growing shortage of registered nurses, an aging U.S. population, and state and federal legislation mandating minimum nurse staffing levels and maximum allowable overtime.

Prior to implementing Business Objects, the healthcare staffing company's IT staff responded to the flood of requests for ad hoc reports by manually extracting information from a variety of internal data sources primarily including Informix, Oracle, PeopleSoft and Microsoft SQL Server. This process was time-consuming and often resulted in inadequate information that lacked dimensional drill-down capabilities and re-usability. BusinessObjects XI will enable users to easily access reports that automatically pull data from the appropriate sources, creating a simple, standard way for end-users to get the reliable and comprehensive information they need. With Business Objects, Cross Country Healthcare will also leverage the power of analytics to improve operational performance, including the use of executive dashboards.

"Business Objects has provided us with a business intelligence platform that addresses our enterprise reporting challenges by providing a centralized delivery mechanism of valid information, while also enabling us to develop an approach to improving operational performance through powerful analytics," said Kipp Vann, chief information officer at Cross Country Healthcare. "With its single set of tools and ease of deployment, BusinessObjects XI will enable us to reach our reporting and performance goals faster, and help us better meet the ever changing demands of our internal and external clients."

Emperors Palace Takes the Gambling Out of Marketing Campaigns with SPSS Emperors Palace, South Africa's premier gaming resort and part of the Peermont Global Group, has selected SPSS predictive analytics software to enhance customer loyalty and increase its market share. The casino resort will use SPSS' PredictiveMarketing to better target its direct marketing campaigns to existing guests.

Gaming is a fast-growing market in South Africa, due to the rapidly emerging middle class. As entertainment spending is increasing, Emperors Palace aims to enhance the impact of its marketing to make the company more competitive.

Emperors Palace selected SPSS' PredictiveMarketing to reduce loyalty-offer mailings to guests by 35 percent, while retaining the same response rates. This allows them to make more effective use of marketing spending and substantially expand other marketing activities. The company is looking to increase its market share by 5 to 10 percent in this increasingly competitive marketplace.

"Prior to using SPSS' software, it was quite difficult and time consuming for us to identify in our vast database the right customer segments for campaigns," said Nancy Balasar, direct marketing manager at Emperors Palace. "PredictiveMarketing provides us with a marketing-friendly interface, which makes it easy and quick to deploy precisely targeted response models across a number of channels and offers."

"With PredictiveMarketing, we'll be able to determine which particular customers are more likely to respond to an invitation and, in turn, will display an increase in 'loyal behavior' as a result of attending the function. This way we can target the invitations toward guests who really show appreciation for them. The relative ease of creating customer measures within this product is wonderful," she added.

"We've also created a scoring system that allows us to identify customers whose behavior is changing in a way that could indicate churn. This solution is helping us increase customer satisfaction and retention."

BI-LO Implementing Additional JDA Software Solutions to Expand Micro-Marketing Strategy

JDA Software Group, Inc. announced that $4 billion grocery retailer, BI-LO, LLC, is implementing JDA Portfolio applications that it licensed in the first quarter 2005 to support its micro-marketing strategies. With 426 BI-LO and Bruno's in North and South Carolina, Georgia, Tennessee, Mississippi, Alabama and Florida, the retailer is implementing additional Portfolio Planning and Forecasting applications to help them to increase customer satisfaction by delivering shelf assortments tailored toward more specific local customer demand.

"At BI-LO, we've embraced a strategy of getting closer to our customer," commented Carol deWitt, BI-LO's vice president of information systems. "By licensing Intactix Knowledge Base, and adding Space and Floor Planning by Intactix licenses, we expect to greatly enhance our ability to deliver a precisely tailored product assortment to each of our localized markets."

"The end result of expanding our micro-marketing efforts will produce a win-win for everyone. Our customers' satisfaction should increase because our stores will do a better job of appealing to our customer demographics in specific neighborhoods. Our company will win because the optimized shelf assortments should drive increased traffic, sales and profits, which really are our ultimate goals," deWitt said.

"Retailers continue to focus on differentiating themselves. As such, it is becoming more and more important to gain a better understanding of their customers at a local demographic level and then deliver the appropriate merchandise mix," stated Peter Charness, JDA's senior vice president of global marketing and chief product officer. "At JDA we support this important strategy of helping our customers get closer to their customers by delivering a wide array of Strategic Merchandise Management(TM) software solutions aimed at infusing vision, agility and precision across the demand chain to drive growth, profits and competitive differentiation."

JDA Software Group, Inc. is a global leader in delivering integrated software and professional services for the retail demand chain. By capitalizing on its market position and financial strength, JDA commits significant resources to advancing JDA Portfolio, its suite of merchandising, POS, analytic and collaborative solutions that improve revenues, efficiency and customer focus.

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For more information on related topics visit the following related portals...
Analytics, Business Intelligence (BI) and Data Integration.

This piece has been brought to you by the DM Review Editorial staff.



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