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Industry Implementations

  Product News published in DM Direct Newsletter
June 3, 2005 Issue
  By DM Review Editorial Staff

OfficeMax Marketing Campaigns Tap SPSS Predictive Analytics

To better understand its customers, office supplies distributor OfficeMax Incorporated selected SPSS predictive analytics software for recent direct mail marketing campaigns. The customer insight data has helped direct mail sales climb 24 percent. OfficeMax chose SPSS for Windows, SPSS' statistical analysis and data management software, to help target and reach its large and varied customer base in a more cost-efficient, results-driven basis.

In order to gain a single view of each customer, OfficeMax collects and analyzes behavioral data. After the analysis is complete, each customer receives a score based on purchase history. The retailer then sifts scores categorically to create groupings that are then developed into customer-focused promotional campaigns.

"With SPSS we were able to determine which customers behave similarly to each other and use the information to predict customer preferences," said John Hassman, Customer Research Manager at OfficeMax. "We can target our customers with unique offers at all points of communication, whether it's direct mail, phone or the Internet."

Home Properties Standardizes on Business Objects for Reporting and Performance Management Initiative

Home Properties, a real estate investment trust (REIT), has standardized on Business Objects solutions. Home Properties is using performance management solutions from Business Objects to analyze financial and property management information and improve business performance. The company selected Business Objects, citing the expertise of the Business Objects implementation team and the company's ability to meet aggressive deployment goals.

With Business Objects solutions, Home Properties gains insight into complex data collected from more than 160 apartment properties consisting of 47,000 apartment units. The company's regional vice presidents and regional property managers now have greatly enhanced access to apartment pricing and availability. They use this information to identify trends with apartment types and amenities, which allows them to align pricing with customer demand and revenue opportunities. Home Properties chose BusinessObjects Performance Manager, which helps organizations communicate strategy, manage performance, and provide employees with the key information needed to do their jobs.

"Our move to Business Objects was proactive and strategic. By streamlining and improving our data collection and reporting, we have given our management team the ability to closely manage and fine-tune the performance of the business - corporate wide to the property level," said Chris Berson, director of information systems for Home Properties. "Business Objects had the most complete business intelligence solution and a very effective plan for rapid deployment. Thanks to Business Objects, we now have a technology in place that will help us meet our data aggregation and reporting needs."

British Library Chooses Percussion Software's Rhythmyx ECM Solution

Percussion Software announced that the British Library has chosen Rhythmyx Enterprise Content Management (ECM) solution to help modernize and restructure the organization's Web site. Percussion's Rhythmyx will be deployed to manage content across the organization's key sites. The British Library will consolidate several of its Web offerings onto a single Rhythmyx platform which will be used to manage its popular learning site as well as the main British Library corporate site.

With over 5,000 pages of content, the British Library's Web site serves business and industry, librarians, academics and students, the general public in the UK and worldwide. The organization required a flexible ECM solution that would allow it to consolidate its varied Web content onto one single platform. It also needed a solution that is compliant with accessibility standards and consistent within the overall brand guidelines of The British Library.

"The British Library is committed to ensuring that the world's intellectual, scientific and cultural heritage is made as accessible as possible to businesses, higher education, library professionals and the general public alike," said Adrian Arthur, head of Web Services Delivery, The British Library. "Speaking extensively with many of our peer organizations, such as The Natural History Museum, all of whom have worked with Rhythmyx, we are very satisfied with our decision."

Rhythmyx offers the British Library an out-of-the-box content management solution enabling it to streamline the content authorization processes through Rhythmyx's audit trails and workflow capabilities. The software's De-Coupled Delivery architecture, which separates the management of content from the content delivery environment, will allow The British Library to reuse content and publish to multiple sites, without incurring any incremental licensing costs.

Rhythmyx will first be used to manage the organization's 1,000 page learning site. The site has a vast range of information available and is used as an online resource by teachers, students and the general public.

Dendrite International Selects Firstlogic Technology to Provide Data Quality

Firstlogic, Inc., a global provider of enterprise information quality and mail automation software and related services, announced that Dendrite International has purchased the firm's data quality solutions to provide critical customer information management for their Pharmaceutical and Life Sciences clients.

Dendrite is using the Firstlogic Information Quality Suite as a part of its service offerings to pharmaceutical customers, to validate, cleanse and household data about the end-user physicians that prescribe medications as a part of their practice.

Firstlogic's data quality capabilities enable Dendrite to formulate a good understanding of an organization's customers. Once identified, Dendrite can assist pharmaceutical manufacturers in their promotion effort to individual medical professionals through select marketing programs, ensuring that each medical professional receives critical information in a form that is amenable to their needs and requirements.

"Dendrite strives for technological innovation in developing leading-edge solutions to drive sales and marketing effectiveness in the global pharmaceutical industry. Part of that expertise is finding the technologies we can easily integrate to better serve our customers - and Firstlogic's reputation of achievement in their space is outstanding," says Daniel Ballard, vice president of Dendrite.

Firstlogic's technology will provide Dendrite with critical customer name and address cleansing, standardization and validation capabilities on a global scale. Firstlogic also offers matching and consolidation technology that allows organizations to identify hidden relationships in and among the data they collect about customers and operational processes. In addition, the firm provides data quality assessment technology to analyze, profile and report on data quality defects that can cause lost revenue or higher costs with non-quality data housed in operational systems.

Pegasystems to Provide Business Process Management Solution to Rabobank

Pegasystems Inc., a provider of rules-driven business process management (BPM) software, announced that it will be delivering its PegaRULES Process Commander BPM platform to Rabobank Nederland, the largest financial service provider in the Dutch market and the largest Internet bank in Europe. The agreement was signed in the fourth quarter of 2004.

The Rabobank Group is the world's most credit worthy privately owned financial institution (and the only commercial bank with a triple-A rating). The Rabobank Group is the largest financial service provider in the Dutch market. It has over nine million private and business customers and is market leader in the Netherlands in virtually every area of financial services. The Rabobank Group consists of over 300 independent local Rabobanks in the Netherlands, all of them co-operatives with a combined total of 1.5 million members.

Initially, Rabobank will be using the system to implement projects across Trade Services, including the online management of letters of credit and direct collections. In addition the system will be used in payment processing for aggregation, validation and intelligent routing into the group's general ledgers.

Ben Christiaansen, executive vice president Payments and Savings Division at Rabobank Nederland said: "We chose to work with Pegasystems as its BPM technology fitted ideally with our operational requirements. Having a BPM architecture across our business will enable us to deliver enhanced service to our customers as we will be able to more effectively manage our business processes."

Circuit City Turns on TeaLeaf RealiTea to Deliver Online Customer Experience

TeaLeaf, a provider of solutions that offer visibility into the online customer experience, announced that Circuit City Stores Inc., a Fortune 200 company and one of the nation's leading providers of consumer electronics, has chosen TeaLeaf RealiTea for powerful visibility into what customers do and see while shopping on circuitcity.com.

Over the past year, Circuit City has redesigned its Web site and expanded its product assortment to improve the customer experience on the Internet.

"Circuitcity.com offers Web shoppers a state-of-the-art site for researching and purchasing consumer electronics and we are committed to enhancing the site and the shopping experience," said Fiona Dias, president of Circuit City Direct. "TeaLeaf RealiTea allows us to see what our customers are doing as they browse, compare, and purchase so that if something goes wrong, we can immediately diagnose and fix the problem."

The RealiTea platform maximizes conversion rates, while minimizing support costs by enabling e-businesses to immediately detect, analyze, and respond to problems blocking customers from successfully completing online transactions.

Industry-wide, online retail sales are expected to increase 19 percent to $21.6 billion, with consumer electronics predicted to be one of the top categories, according to the technology research firm Jupiter Research.


For more information on related topics visit the following related portals...
Analytics, Business Intelligence, Business Process Management, Content Management and Data Quality.

This piece has been brought to you by the DM Review Editorial staff.

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