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DM Review Announces Results of Newly Released BPA Circulation Audit

    Press Release published in DMReview.com
April 5, 2005

BPA circulation audit verifies major increase in demand for the magazine and strong growth in business intelligence technology purchasing

New York, NY - April 5, 2005 - DM Review, a SourceMedia publication and the premier source for business intelligence, analytics, integration and data warehousing, announced today the release of their December 2004 audit of circulation conducted by Business Publication Audits (BPA). The new audit reveals a growing demand for DM Review with strong reader affinity and increased purchasing involvement from key categories including business intelligence technology, data warehousing, application development, computer hardware, and storage. 

The audit supported DM Review as a publication uniquely targeted to reach decision-makers who purchase technology.  The BPA audit concluded that 96.2% of DMR subscribers are involved with buying, approving, evaluating or recommending technology products or services. In fact, 62% are involved in purchasing business intelligence technologies, 58.8% in computer hardware, 57.3% in application development, 53.9% in data warehousing, and 49.6% in storage technology.

"We are pleased with the results of this BPA audit as they match our continued efforts to provide best-in-class editorial coverage and hands-on information for the growing business intelligence marketplace," said Brian Cronin, publisher of DM Review. "While DM Review's controlled circulation of 75,016 remained relatively unchanged from last year, our magazine is now 100 % (1-year) requested by our subscribers, clearly demonstrating that this is a publication of integrity and a compelling showcase for our advertisers to deliver their message..

DM Review subscribers represent a key cross-section of the industry's most prominent organizations that have embraced business intelligence technology as key to their ongoing success. DM Review continues to increase its reach into the higher levels of diverse enterprises.  In fact, while the percentage of IT managers and staff who receive DM Review increased slightly to 48.5% from the last BPA audit in June 2004, the percentage of corporate executives increased by 9% to 45.5% from the last BPA audit conducted in June 2004

About DM Review and SourceMedia, Inc.

DM Review delivers thought-provoking and informative news covering business intelligence, business performance management, analytics and data warehousing, to corporate executives and managers, IT manager and staff, and consultants and integrators across all industries. DM Review goes beyond the hype to get to the heart of the issues, trends and information that impact key decision-makers in this rapidly evolving industry. DM Review magazine is complemented by:

  • DM Review.com and DataWarehouse.com - daily news and trends
  • DM Direct newsletters - delivering specified content to decision makers on a weekly basis
  • DM Review Events - timely Web-based events and live conferences - engaging readers in real-time presentations and dialog.

SourceMedia provides market information, including news, analysis, and insight to the financial services and related industries such as accounting and technology, through its publications, industry-standard data applications, seminars and conferences.  Its flagship publications, including American Banker, National Mortgage News, The Bond Buyer, and Accounting Today, have helped build SourceMedia's reputation as the pre-eminent information source in its respective markets.  Consulting services, software, and data provided through its two divisions, National Regulatory Services (NRS) and TFP, facilitate regulatory compliance, funds registration and data flow among institutions in the investment, insurance, and financial service industry.

The news, information, data, consulting services, and marketing solutions SourceMedia delivers is packaged in any format customers prefer and need - in person, in print or online, including newspapers and magazines, reference directories, database products, software, Web seminars and live events.

SourceMedia's 750,000 worldwide clients and subscribers range from c-level executives to business-unit heads to line managers - from the front office to the middle office to the back office.  SourceMedia employs more than 1,200 employees worldwide, with headquarters in New York and offices in Chicago, Washington, DC, and London. *

About BPA Worldwide

Since 1931, BPA Worldwide has set the standard for thoroughness, accuracy, transparency and timeliness in media and event audits. For media buyers and media owners all over the globe, BPA Worldwide helps turn assurance into insight, and insight into advantage. BPA has the largest membership of any media auditing organization in the world.

*Source: SourceMedia, Inc.

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For more information on related topics visit the following related portals...
Business Intelligence.

This piece has been brought to you by the DMReview.com Web Editorial staff.

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