Portals eNewsletters Web Seminars dataWarehouse.com DM Review Magazine
DM Review | Covering Business Intelligence, Integration & Analytics
   Covering Business Intelligence, Integration & Analytics Advanced Search
advertisement

Resource Portals
Analytic Applications
Business Intelligence
Business Performance Management
Data Integration
Data Quality
Data Warehousing Basics
EDM
EII
ETL
More Portals...

Advertisement

Information Center
DM Review Home
Conference & Expo
Web Seminars & Archives
Newsletters
Current Magazine Issue
Magazine Archives
Online Columnists
Ask the Experts
Industry News
Search DM Review

General Resources
Bookstore
Industry Events Calendar
Vendor Listings
White Paper Library
Glossary
Software Demo Lab
Monthly Product Guides
Buyer's Guide

General Resources
About Us
Press Releases
Awards
Media Kit
Reprints
Magazine Subscriptions
Editorial Calendar
Contact Us
Customer Service

Are there any best practices around how to keep enhancement data for marketing campaigns?

    Ask The Experts published in DMReview.com
October 14, 2004
 
  By Clay Rehm

Q:  

Our company designs databases to store campaign information. Most recently, we've been asked to keep data appends information (i.e., demographics) in our database. As the designer, I'm concerned because we pull this information from multiple sources. Are there any best practices around how to keep enhancement data for marketing campaigns?

A:  

Clay Rehm's Answer: Since you are collecting data from multiple sources and storing them in one place, you will have to identify the business rules from each source. Start to collect these rules and compare and contrast them to each source. Once you have collected them all, integrate them into one set of rules that will work for the enterprise.

The best practice that is most important is efficient and thorough requirements gathering. Keep in mind you will not capture all the requirements and rules no matter how well you perform this task. Remember that your customers will not have all the answers at any one time so the rules will evolve for a while.

...............................................................................

For more information on related topics visit the following related portals...
Benchmarking/Best Practices and Database Marketing.

Clay Rehm, CCP, PMP, is president of Rehm Technology (www.rehmtech.com), a consulting firm specializing in data integration solutions. Rehm provides hands-on expertise in project management, assessments, methodologies, data modeling, database design, meta data and systems analysis, design and development. He has worked in multiple platforms and his experience spans operational and data warehouse environments. Rehm is a technical book editor and is a coauthor of the book Impossible Data Warehouse Situations with Solutions from the Experts. In addition, he is a Certified Computing Professional (CCP), a certified Project Management Professional (PMP), holds a Bachelors of Science degree in Computer Science from Carroll College and is currently working on his Masters degree in Software Engineering. He can be reached at clay.rehm@rehmtech.com.

Solutions Marketplace
Provided by IndustryBrains

Bowne Global Solutions: Language Services
World's largest language services firm offers translation/localization, interpretation, and tech writing. With offices in 24 countries and more than 2,000 staff, we go beyond words with an in depth understanding of your business and target markets

Award-Winning Database Administration Tools
Embarcadero Technologies Offers a Full Suite of Powerful Software Tools for Designing, Optimizing, Securing, Migrating, and Managing Enterprise Databases. Come See Why 97 of the Fortune 100 Depend on Embarcadero!

NEW Glasshouse White Paper from ADIC
Learn to integrate disk into your backup system; evaluate real benefits and costs of different disk backup approaches; choose between disk arrays and virtual tape libraries; and build long-term disaster recovery protection into a disk backup system.

Test Drive the Standard in Data Protection
Double-Take is more affordable than synchronous mirroring and enables you to recover from an outage more quickly than tape backup. Based upon the Northeast blackout and the west coast wild fires, can you afford to be without it?

Click here to advertise in this space


E-mail This Ask The Experts E-Mail This Ask The Experts
Printer Friendly Version Printer-Friendly Version
Related Content Related Content
Request Reprints Request Reprints
Advertisement
advertisement
Site Map Terms of Use Privacy Policy

Thomson Media

2005 The Thomson Corporation and DMReview.com. All rights reserved.
Use, duplication, or sale of this service, or data contained herein, is strictly prohibited.